Why Leave 130 Million Customers Untapped
Amazon is not the only marketplace growing. eBay reaches over 130 million active buyers and Etsy dominates handmade, vintage, and digital product categories with buyers who are specifically looking to purchase from independent sellers. We manage listings, optimize for each platform’s search algorithm, and grow your presence on both channels without adding to your workload.
Standard Descriptions Don't Build Trust
Amazon shoppers are skeptical. A wall of text in the product description is hard to read and easy to ignore. Without visual depth, product comparisons, and a clear brand story, you’re leaving your conversion rate to chance.
What Our eBay and Etsy Management Service Covers
Listing Creation and Optimization
We create fully optimized listings for both platforms from scratch or reoptimize your existing listings. Platform-specific title structures, keyword-rich descriptions, complete item specifics for eBay, and tag optimization for Etsy. Every listing built to rank in each platform’s search results, not copied and pasted from Amazon without adjustment. Our listing optimization approach ensures maximum visibility.
eBay SEO and Cassini Optimization
eBay’s Cassini algorithm ranks listings based on title keywords, item specifics completeness, seller performance metrics, and listing quality score. We optimize every element Cassini evaluates. Correct category placement, full item specifics, keyword-structured titles, and competitive pricing strategy applied to every listing we manage. Professional eBay SEO and management.
Etsy SEO and Tag Optimization
Etsy ranks listings based on title keywords, all 13 tag slots, listing quality score, and shop performance metrics. We research the exact search phrases Etsy buyers use, fill all 13 tags with relevant keyword phrases, and structure titles for both search ranking and buyer click-through. Every listing optimized with Etsy SEO standards specifically.
Shop Setup and Branding
A professional shop presence builds buyer trust on both platforms. We set up or refresh your eBay store and Etsy shop with consistent branding, a complete about section, shop policies that reduce buyer friction, and category organization that makes your full catalog easy to navigate. First impressions on marketplaces convert browsers into buyers.
Ongoing Listing Management
Marketplaces change. eBay updates its item specifics requirements. Etsy adjusts its algorithm. New competitors enter your category. We monitor your listings, update them when platform requirements change, refresh keywords when search trends shift, and manage your seller metrics to keep your account in good standing.
Performance Reporting
Monthly reporting on views, clicks, conversion rate, and revenue by listing across both platforms. You see exactly which products are performing, which need optimization, and where the biggest growth opportunities are in your catalog. Data that informs restocking decisions and product development priorities.
How We Grow Your eBay and Etsy Presence
Shop and Listing Audit
We audit your existing eBay and Etsy presence if applicable, or assess your product catalog for platform fit if you are starting from scratch. Keyword research completed for your top products on both platforms. Competitor analysis identifying what is ranking and why. Full audit report delivered before any listing work begins.
Listing Creation and Optimization
All listings created or reoptimized with platform-specific titles, descriptions, keywords, tags, and item specifics. Shop branding updated if needed. Category placement confirmed. Every listing reviewed against the platform’s current ranking criteria before going live with professional listing optimization.
Launch and Monitoring
Listings go live and we monitor initial ranking positions and click-through rates in the first 30 days. Early performance data used to identify which listings need further optimization and which products have the strongest demand on each platform.
Ongoing Management
Monthly listing reviews, keyword refreshes, item specifics updates when platform requirements change, and performance reporting. Your eBay and Etsy presence is actively managed rather than set up and left. Seller metrics monitored to keep your account in top-rated status on both platforms with professional Etsy SEO management.
What Sellers See When They Add eBay and Etsy
I am delighted with the attention to detail this professional has. Amazed is more like it. He did not hurry through with a standard job. He treated this as though it were his own.
booknooker, Amazon Seller Verified Brand
Frequently Asked Questions
Everything you need to know about expanding your eCommerce brand to eBay and Etsy with Advertpreneur.
Is it worth selling on eBay and Etsy alongside Amazon?
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Yes for most product categories. Both platforms add revenue with low incremental cost once your catalog is established. You are already sourcing and stocking the products. Adding optimized listings on eBay and Etsy captures buyers who prefer those platforms or who search there rather than Amazon. Sellers who treat both seriously typically generate 15 to 30% additional revenue from their existing catalog with professional listing optimization.
How does Etsy SEO work?
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Etsy ranks listings based on how closely your title and tags match a buyer’s search query, your listing quality score, your shop’s conversion rate, and your recency signals. The 13 tag slots are the most important optimization lever. Each tag should be a complete keyword phrase that buyers actually search, not a single word. We research buyer search behavior on Etsy specifically and fill all 13 slots accordingly with Etsy SEO standards.
How does eBay's search algorithm work?
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eBay’s Cassini algorithm evaluates title keyword relevance, item specifics completeness, seller performance metrics including feedback score and on-time shipping, and listing quality. Incomplete item specifics is the most common reason well-priced products rank poorly on eBay. We audit and complete every item specifics field for every listing we manage with dedicated eBay SEO focus.
Can you manage both eBay and Etsy at the same time?
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Yes. Our eBay and Etsy management service covers both platforms in a single engagement. Listings optimized for each platform’s specific algorithm rather than a one-size approach. Reporting covers both platforms in a single monthly report so you have a clear picture of combined marketplace performance.
Do you create listings from scratch or only optimize existing ones?
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Both. We create fully optimized listings from scratch for sellers entering eBay or Etsy for the first time, and we audit and reoptimize existing listings for sellers who already have a presence but are not seeing the results their products should be generating. Every listing is built on solid keyword research.
What do I need to provide to get started?
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Your product catalog with titles, descriptions, and any existing photography. Access to your eBay seller account and Etsy shop if they already exist. We handle the keyword research, listing creation, tag optimization, and item specifics completion. You review and approve before anything goes live.
Expand Beyond Amazon Without the Extra Workload
Your products could be generating revenue on eBay and Etsy right now. Send us your catalog and we will show you exactly which products have the strongest demand on each platform and what optimized listings would look like.