Amazon PPC That Lowers ACoS and Scales Revenue
Running Amazon ads without a strategy burns budget. We manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around profitability, not just impressions.
Why Most Amazon PPC Campaigns Underperform
Amazon’s ad platform rewards sellers who understand match types, bid strategies, and negative keyword management. Most sellers set up a broad automatic campaign, let it run, and watch their ACoS climb.
Common mistakes: no negative keywords, bids that don’t reflect conversion data, automatic campaigns cannibalizing manual ones, and zero separation between prospecting and retargeting. We’ve seen ACoS above 80% from campaigns that needed an hour of structural fixes.
What We Manage
Campaign Architecture
We build a campaign structure that separates automatic vs manual discovery from manual targeting, isolates your top ASINs, and gives you clean data on what is working. No more everything mixed into one auto campaign you cannot read or act on. Every campaign has a defined purpose and a target ACoS built around your actual margins.
Keyword Targeting
Manual exact, phrase, and broad match campaigns built around your highest-converting keywords. We use search term reports, competitor ASIN targeting, and category targeting to reach buyers at every stage of purchase intent. Keywords are harvested weekly from auto campaigns and promoted to manual when they show consistent conversion.
Bid Optimization
Bids are adjusted based on conversion data, placement performance, and time-of-day analysis. We review and adjust campaigns weekly. No set-and-forget. Every bid change is tied to a specific data point and a measurable outcome target tied to your margin.
Negative Keyword Management
Irrelevant search terms drain budget silently. We audit your search term reports regularly and build negative keywords lists at both campaign and ad group level to stop spend on terms that attract clicks but never convert. This single step typically recovers 20 to 40% of wasted ad spend within the first 30 days.
Sponsored Brands and Display
Beyond Sponsored Products, we manage Sponsored Brands campaigns that build brand visibility at the top of search results, and Sponsored Display campaigns that retarget shoppers who viewed your product but did not convert. Full-funnel coverage across all three Amazon ad types in one managed service.
Monthly Reporting
You receive a clear monthly report showing ACoS by campaign, ROAS trends, spend versus revenue, wasted spend recovered, and a plain-English summary of what we did and why. No jargon. No vanity metrics. Just the numbers that tell you whether your ad spend is working and what changes next.
How We Take Over Your Campaigns
Campaign Audit
We review your full advertising account before touching anything. Campaign structure, spend by ASIN, ACoS breakdown, wasted spend on irrelevant search terms, and missed keyword opportunities are all documented. You receive the full audit report within 48 hours before we make a single change.
Strategy and Restructure
Based on the audit, we rebuild or restructure campaigns around your profitability targets. New campaigns launch in the first week. Existing campaigns are cleaned up, negative keywords added, and bids corrected. Nothing new goes live until the foundation is sound.
Weekly Optimization
Bid adjustments every week based on fresh conversion data. Search term reports reviewed and actioned. New converting keywords harvested from auto campaigns and added to manual. Underperforming ad groups paused. Budget redistributed to what is generating profitable sales.
Monthly Review
Monthly performance report delivered with ACoS trends, ROAS by campaign, total spend versus revenue, and a forward strategy for the next 30 days. Quarterly strategy reviews to adjust targets as your catalog grows and your market position strengthens.
What Sellers See After We Take Over
This was superbly done and our Amazon PPC campaign went from under-performing to doubling and tripling per day sales. He is super transparent with what he is doing.
tonyjoe, Strategic Partner Verified Result
Frequently Asked Questions
Everything you need to know about our Amazon Advertising management.
What is a good ACoS for Amazon PPC?
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A good ACoS depends entirely on your product margins. If your net margin is 30%, an ACoS below 20% is profitable. We set target ACoS based on your actual product economics before touching your campaigns. A generic benchmark means nothing without knowing your real numbers first.
How quickly can you lower my ACoS?
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Most accounts see meaningful ACoS improvement within the first 30 days after restructuring. The fastest wins come from adding negative keywords and correcting bids on high-spend, low-conversion terms. We reduced one client ACoS from 647% to 30% within 60 days of taking over their account.
What is the minimum ad spend you work with?
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We work with sellers spending from $1,500 per month upward on Amazon PPC management. Below that threshold, the management investment does not make economic sense relative to the account size. If you are spending less, we can advise on whether PPC management or listing SEO optimization is the better starting point for your budget.
Can you take over campaigns that are already running?
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Yes. Most of our clients come to us with existing campaigns that have been running for months or years. We audit the account first, then restructure without losing historical data that Amazon uses for targeting and relevance scoring. We do not delete and restart unless the existing data is genuinely unusable.
Do you manage Sponsored Brands and Sponsored Display as well?
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Yes. Our Amazon PPC management service covers all three campaign types. Sponsored Products for direct product ranking and sales, Sponsored Brands for brand visibility at the top of search results, and Sponsored Display for retargeting shoppers who viewed your products but did not purchase.
How do you report on performance?
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You receive a monthly report showing ACoS by campaign, ROAS trends, total spend versus attributed revenue, wasted spend recovered through negative keywords, and a plain-English summary of every change made and why. You are never left wondering what is happening with your ad budget.
Stop Bleeding Ad Budget
Send us your advertising account for a free ACoS audit. We’ll show you exactly where your spend is going and what it should be returning.